If you’ve read any of the materials in PGA Magazine regarding “Connecting With Her” (CWH) or better yet, gone through the recently released CWH Playbook, Connecting With Her you have learned about the true value, both financially and with loyalty, of attracting the women’s market. In this segment, let’s focus on the part of the … Read more
Why are your customers YOUR customers? Why are they involved with you; why are they buying from you? Most of us would answer with some form of “Price…Features…Quality…Value…Location.” We also tend to think these are THE WAYS we can differentiate ourselves in our market. In reality, people (including golfers) aren’t motivated by these factors directly. … Read more
Tumwater, WA – Jeff Coston, PGA Teaching Professional from Semiahmoo G&CC and Mike Dowaliby long time PGA Professional at Whitefish Lake Golf Club have been honored as the 49th and 50th members of the Pacific Northwest Section PGA Hall of Fame. Founded in 1981, the Pacific Northwest Section PGA Hall of Fame recognizes those individuals … Read more
Features: Mentoring and Networking Conference Spotlight on Kathy Gildersleeve-Jensen Connecting with Her: Consider This Magnet, by Monte Koch Your Financial Questions Answered by Blake Parrish Happy New Year! Available for download now! (PDF)
We are pleased to announce the 2013 Mentoring Conference, taking place February 25-26. Registration forms are now available. Thanks to support from Nike Golf, Apprentices and Assistant Professionals attend for just $25! New this year, we are encouraging Head Professionals to bring their Assistants and attend as a staff. We’ll break the groups into assistants and head … Read more
“A Season of Glory, the 2012 PGA of America Year in Review,” Showcases Significant Moments, Performers Dec. 17, on Golf Channel The hour-long show airs at 9:00 p.m. ET and features highlights from the PGA Championship, Senior PGA Championship presented by KitchenAid and Ryder Cup. The program also features a segment on how PGA Professionals … Read more