PNW PGA “Stay Involved” Education Series
Strategic Business & Engagement Planning for Marketing Success
Join us for a 60-minute webinar presented by Monte Koch, PGA. Topics include:
- What is a Golf Course Business Plan?
- Differences between facility types (private vs. public vs. resort)
- Components of a Golf Course Business Plan
- Why be “strategic?”
- What is Strategic Engagement Planning and why have one in the first place?
- Components of a Strategic Engagement Plan
- Segmenting customers/members and the why behind it
- The value of an annual “Engagement Calendar” for your facility and your team
- Considerations for different facility types
- Value of tracking results/impact of a Strategic Engagement Plan
- Applying the above for your facility now (for 2025)
This webinar will be held via Google Meet. Receive 1 PGA Required PDR or 1/2 AMP Education Credit for attending.
Monte Koch, PGA is a PGA Certified Professional in Player Development and is a Career Services Consultant for the PGA of America, serving PGA professionals, employers in the Pacific Northwest Section.