ceo's report

July 2025 CEO’s Report

Freedom, Fairways, and the Spirit of the Game As fireworks light up the sky and we gather with friends and family to celebrate America’s independence, July 4th also offers a moment of reflection for those of us who make our living in the game of golf. The holiday reminds us not just of freedom hard-earned, … Read more

June 2025 CEO’s Report

PGA Professionals, Leading the Way Frank Talarico, CEO PNWPGA As PGA Professionals, you’ve always worn many hats—teacher, manager, mentor, event planner, merchandiser, and more. But in today’s rapidly evolving golf industry, one role is becoming more critical than ever: change agent. Across the Pacific Northwest and beyond, our industry is experiencing a transformation that’s bigger … Read more

May 2025 CEO’s Report

The Power of Professionalism Frank Talarico, PNWPGA CEO In today’s increasingly competitive golf industry, technical ability and operational know-how are only part of the equation. Whether you’re managing a club, leading a team, selling equipment, or offering instruction, your long-term success hinges on two essential—and often underemphasized—traits: professionalism and strong interpersonal skills. These qualities don’t … Read more

March 2025 CEO’s Report

Spring Forward: A Season of Renewal and Growth in the Golf Industry In twenty days, spring will be sprung. As the chill of winter fades and golf courses come back to life with lush greens and longer days, businesses in the golf industry have a golden opportunity to embrace the spirit of renewal that spring … Read more

February 2025 CEO’s Report

Let’s Celebrate! Welcome to February! Your section staff continues to prepare for what promises to be an incredible 2025 season. This year’s tournaments—across all five chapters and at the section level—will be better than ever. Additionally, section Members and Associates will have access to more educational opportunities than ever before. Our 2025 Mentoring Conference, presented by TaylorMade, aboutGOLF … Read more

January 2025 CEO’s Report

New Year’s Day: A Strategic Reset for the PNWPGA and the Golf Industry Happy New Year! As Mr. Nowlen reported in his December 2024 column, the PNWPGA Board of Directors and your section staff completed our Winter Strategic Planning meetings. By all accounts, our time together was a great success. Most promising to me is the … Read more

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