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What Are You Selling in 2018?

Your Belief, Your Skills or Just “Stuff”? March 2018 was an amazingly diverse month. Warm days, then snow, then hail, then warm sunny days again…and that is just on the west side of the Cascades! As golf professionals, we are alike in some ways and we are different in many other ways. One of the … Read more

Boost Your Career with TOWS

Does your career, your operation need a boost?” Maybe it’s time for TOWS. What?! TOWS. Yes, TOWS. It’s a backwards view of the standard SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). I have been a part of so many of these (including ones I’ve lead) I can’t even begin to count them. SWOTs are good tools for sure, or … Read more

Your Resolution for 2018 Should Be…

LOVEMARKS LEADERSHIP 3: YOUR RESOLUTION FOR ’18 – BE A LOVEMARK PROFESSIONAL “REASONS Lead to Conclusion;  EMOTIONS Lead to Action.” – Kevin Roberts,  Author of Lovemarks During the last two months, I shared thoughts from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 or the November ’17 articles, … Read more

Engagement Through Emotional Connections

LOVEMARKS LEADERSHIP Part II: Engagement Through Emotional Connections “REASONS Lead to Conclusion;  EMOTIONS Lead to Action.” – Kevin Roberts,  Author of Lovemarks Last month, I shared the first of several professional and personal takeaways from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 article, may I suggest you … Read more

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