If Jason Day walked into your golf shop today, how would you behave? If you’re like most people, you’d drop whatever you were doing and approach him, smiling, ready and eager to serve him. If Brooke Henderson was on the phone asking questions, you’d do whatever you could to answer him, correct? What about the … Read more
Whether looking for new business or a job new opportunity, networking can be key to success. It is easy to meet new people while attending a PGA seminar or meeting or at tournaments, or when you play at different facilities. It happens in everyday life as well. You never know when you might be getting … Read more
Here’s an old adage: If you lose more customers than you keep, this is not good. If you don’t know how many you’re losing versus keeping, this is even worse. If no one’s asking the question or caring about the answer, you’re sliding down a slippery slope. Successful businesses know that understanding what customers need … Read more
At the start of the golf season, there will likely be some new staff taking care of the needs of customers and members. Perhaps there is a new assistant professional, new golf shop staff or new outside service staff. It is best to assume that they may not know how best to handle the basic … Read more
Each of us have career goals. It is prudent to utilize this coming season to gain the education, skills and experience necessary for those goals. As qualifications are stronger and more demanding for a position, the more important it is to do this planning process. There are no shortcuts or ways around this because there … Read more
“Divergent” is a popular movie that came out in 2014, set in a dystopian future divided into different factions based on virtues. This article will be using “divergent” in a different way. “Divergent” is defined as “moving or extending in different directions from a common point”. This came to mind as I heard more and … Read more