Understanding Your Neighborhood in a Post-2020 World (of Golf) – for Employees With the “humpty-bump” of 2020 and 2021 in the game and business of golf (thanks to a pandemic), the life and times of golf professionals, club managers and course superintendents is likely never to be the same. Before this tectonic shift, the meaning … Read more
Many of us are feeling burnt out from what has been, as one golf professional described it, “like fitting 18 months of golf in 12 months”. Many of us in the role of employer found it more difficult to recruit talent to cover shifts and meet the new demand from customers and club members. This … Read more
I hope you will take advantage of some of the many ways that you can improve your skills and your team, many for FREE, this fall. 1. Learn from and be inspired by some of our “PNWPGA Legends” in the new PNWPGA Fore The Best podcast. In it, I’m blessed to interview some of our … Read more
While it seems our world is crazy right now (and it is), it is also very easy to slip into a downward spiral of anxiety, stressful “what now/what next” questions and general helplessness. If that is you, don’t worry, we all deal with this at times. While I’m not fully qualified to provide counseling on … Read more
It’s July and if you’re a golfer, you know that means. The Open Championship is going to be the focal point for major championship golf. In order to play their best, every competitor will work not only to prepare to play their best, they will bring a trusted caddie to “be with” them, support them … Read more
Ian James is an expert. Not on playing golf per se, but on understanding and tapping into the wants and needs of golfers or better yet, golf consumers. He is a “consumer expert.” He built his entire career on helping major retailers (e.g. grocery store chains) and major brands understand how to reach consumers with … Read more