“Why do we need Player Development and Golf 2.0?” On my third day at the PGA Merchandise Show in Orlando, FL, this week, I was speaking with a PGA member from another Section about Golf 2.0 and our player development focus as an Association. I am quoting exactly what he said, “I’ve got a burr … Read more
If you’ve read any of the materials in PGA Magazine regarding “Connecting With Her” (CWH) or better yet, gone through the recently released CWH Playbook, Connecting With Her you have learned about the true value, both financially and with loyalty, of attracting the women’s market. In this segment, let’s focus on the part of the … Read more
Why are your customers YOUR customers? Why are they involved with you; why are they buying from you? Most of us would answer with some form of “Price…Features…Quality…Value…Location.” We also tend to think these are THE WAYS we can differentiate ourselves in our market. In reality, people (including golfers) aren’t motivated by these factors directly. … Read more
YOU MATTER. “These two words can change lives and change the world…this is a DNA-thing. We were created for significance. One of the most dangerous things that can happen to us, as individuals, as organizations, as a community…is the feeling that we don’t matter.” Angela Maiers, Education Consultant You could be indispensable. You can be … Read more
Have you noticed that nearly every service call you make these days must first go through a “computerized” phone tree, or an online “troubleshooting” web page? A famous innovation and motivational speaker, Simon Sinek, recalls his amazement one day when he achieved elite status with an airline company. In the mail, he received a “private … Read more
If you’re a fan of major league baseball (or the NFL or NBA,) like I am, you understand what the term “career year” means. You may also have noted that a very high percentage of players who are in the last year of their current contract, (and have “free agency” on the horizon,) always seem … Read more