PNW PGA “Stay Involved” Education Series
PlayIQ: Leaning Into AI in Golf Instruction
Join us for a 90-minute webinar with Ben Fowler, M.DS and Monte Koch, PGA. Topics include:
- Growing your coaching business by connecting golfers to your PGA instruction
- The Current Context of Coaching for the “Average Golfer”
- How do we, as PGA Coaches, reach the “Other/Untapped 85%?”
- Bridging the Coaching Gap for Golfers, Connecting them to PGA Professionals
- The Pathway to Golf Improvement Matters for the 85% too
- How can AI-based Golf Coaching/Instruction benefit your facility, build your customer database and drive revenue?
- How can AI-based “Reputation Technology” help you (and your facility’s) reputation with current and future customers/clients/students/
members?
This webinar will be held via Google Meet. Receive 1 PGA Required PDR or 1/2 AMP Education Credit for attending.
Ben Fowler, M.DS is a seasoned Data Science Manager based in South Florida. He is the founder and CEO of PlayIQ.ai and works on other projects outside of the golf industry as well. He leads initiatives that drive significant business impact through cutting-edge AI and machine learning applications. He focuses on delivering production enterprise solutions for demand forecasting, customer satisfaction optimization, talent matching, e-commerce analytics, and operational efficiency enhancement. Through collaborative leadership and cross-functional liaising, I ensure the seamless delivery and interpretation of data-driven insights to empower informed decision-making across the enterprise. Prior to obtaining his Masters in Data Science at Southern Methodist University, Fowler was an active PGA member working at the PGA of America in the Player Development Department as a Player Development Analyst for nearly six years. (Ben is now an RSV classification with the PGA of America, but plans to be reinstated soon.) Fowler graduated from New Mexico State University, receiving a B.S. in Business Administration, Specializing in Marketing/Professional Golf Management. It is at NMSU that Ben and Monte first connected and built their friendship nearly three decades ago.
Monte Koch, PGA is a PGA Certified Professional in Player Development and is a Career Services Consultant for the PGA of America, serving PGA professionals, employers in the Pacific Northwest Section.