Latest Issue (3.7 MB download) Please allow full-screen view for the best viewing experience! Press ESC at any time to exit from full-screen view. Features: 38th Hawai’i Winter Pro-Am PGA Merchandise Show – Orlando PGA Annual Meeting Spotlight on Greg Manley Piloting Your Facility, by Monte Koch Food for Thought, by Jeff Beaudry Sponsor Communication: … Read more
“Why do we need Player Development and Golf 2.0?” On my third day at the PGA Merchandise Show in Orlando, FL, this week, I was speaking with a PGA member from another Section about Golf 2.0 and our player development focus as an Association. I am quoting exactly what he said, “I’ve got a burr … Read more
We are very excited to be working the the VA to support our veterans. Please read the information below and contact Bethany Purdue or Jeff Ellison to become involved. We will be looking for professionals from not only the Puget Sound region but also individuals to pair with VA therapists from Portland, Spokane, Walla Walla, … Read more
If you’ve read any of the materials in PGA Magazine regarding “Connecting With Her” (CWH) or better yet, gone through the recently released CWH Playbook, Connecting With Her you have learned about the true value, both financially and with loyalty, of attracting the women’s market. In this segment, let’s focus on the part of the … Read more
Why are your customers YOUR customers? Why are they involved with you; why are they buying from you? Most of us would answer with some form of “Price…Features…Quality…Value…Location.” We also tend to think these are THE WAYS we can differentiate ourselves in our market. In reality, people (including golfers) aren’t motivated by these factors directly. … Read more
Seventeen teams of Pacific Northwest Section professionals and their amateurs enjoyed a week of sun and fun on the Big Island of Hawaii, January 10-17, 2013. As usual, the weather was a predictable 83 degrees with just light winds. Perfect for golf, sightseeing or just laying on the beach. When they were not soaking in … Read more