ceo's report

September 2025 CEO’s Report

Working Smarter, Not Harder: Closing Out the Season with Intention Frank Talarico, PNWPGA CEO As the busy season winds down, many of us feel the physical and mental toll of long days, back-to-back events, and endless responsibilities. It’s easy to equate hours on the clock with value delivered, but as professionals, we know success in … Read more

August 2025 CEO’s Report

The Power of Collaboration: Mentorship in Action In our profession, mentorship is often thought of in traditional terms—one seasoned pro guiding a younger colleague along the well-worn path of the golf business. But in today’s fast-changing world, the most effective form of mentorship may be something more dynamic and mutual: collaboration.  Personally, I can attest … Read more

July 2025 CEO’s Report

Freedom, Fairways, and the Spirit of the Game As fireworks light up the sky and we gather with friends and family to celebrate America’s independence, July 4th also offers a moment of reflection for those of us who make our living in the game of golf. The holiday reminds us not just of freedom hard-earned, … Read more

June 2025 CEO’s Report

PGA Professionals, Leading the Way Frank Talarico, CEO PNWPGA As PGA Professionals, you’ve always worn many hats—teacher, manager, mentor, event planner, merchandiser, and more. But in today’s rapidly evolving golf industry, one role is becoming more critical than ever: change agent. Across the Pacific Northwest and beyond, our industry is experiencing a transformation that’s bigger … Read more

May 2025 CEO’s Report

The Power of Professionalism Frank Talarico, PNWPGA CEO In today’s increasingly competitive golf industry, technical ability and operational know-how are only part of the equation. Whether you’re managing a club, leading a team, selling equipment, or offering instruction, your long-term success hinges on two essential—and often underemphasized—traits: professionalism and strong interpersonal skills. These qualities don’t … Read more

March 2025 CEO’s Report

Spring Forward: A Season of Renewal and Growth in the Golf Industry In twenty days, spring will be sprung. As the chill of winter fades and golf courses come back to life with lush greens and longer days, businesses in the golf industry have a golden opportunity to embrace the spirit of renewal that spring … Read more

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