PGA Professionals, Leading the Way
Frank Talarico, CEO PNWPGA
As PGA Professionals, you’ve always worn many hats—teacher, manager, mentor, event planner, merchandiser, and more. But in today’s rapidly evolving golf industry, one role is becoming more critical than ever: change agent.
Across the Pacific Northwest and beyond, our industry is experiencing a transformation that’s bigger than seasonal trends or new equipment lines. It’s a shift in how people engage with golf—who’s playing, how they play, and what they expect from you as professionals. And while change can be uncomfortable, those of us who embrace it will not only stay relevant—we’ll lead.
As we all know so well, over the past several years, golf has experienced a resurgence. The COVID-19 pandemic, ironically, opened new doors for the game, attracting players seeking outdoor recreation and connection. However, the growth we’ve seen is not guaranteed to last without a willingness to adapt. Those who approach change with curiosity and strategic intent will be the ones who thrive.
The Changing Golfer
Today’s golfer is younger, more diverse, and often unfamiliar with traditional golf culture. They may play nine holes instead of 18, prefer public courses over private clubs, and are as likely to book a tee time via an app as they are through a pro shop. For PGA Professionals, this evolution presents both challenges and opportunities. Embracing flexibility, welcoming environments, tech-forward tools, and alternative forms of engagement such as Toptracer or indoor simulators are key.
Technology as a Bridge, Not a Barrier
When used thoughtfully, technology enhances—not replaces—the human touch in golf. In the Pacific Northwest PGA, we’re seeing members leverage these tools in creative ways. Coaches are using video swing analysis apps to enhance lessons. Courses are integrating GPS tracking and pace-of-play tools to improve flow and reduce frustration. It’s not about keeping up with trends, it’s about connecting better with today’s golfer.
Adaptation as a Core Business Value
Adaptation shouldn’t be a reactive move—it must be a core value. Facilities and professionals who build flexibility into their operations, programming, and mindset are best positioned to attract new players and lead their communities. This doesn’t mean abandoning tradition. Delivering golf’s timeless values—integrity, discipline, and respect—through beginner-friendly events, family-oriented programming, and wellness-focused experiences ensures the game remains relevant and welcoming.
Leading from the Front
The Pacific Northwest is full of innovative professionals who are already modeling this mindset. From launching junior golf academies to pioneering environmental sustainability practices, our peers are proving that change is a strength, not a threat. As a Section, our role is to support you through these transitions with education, resources, and a network of peers who are just as committed to pushing the profession forward.
Final Thought: Be the Leader They Remember
At the end of the day, our business isn’t just about golf—it’s about people. The members, students, and guests who walk through our doors are looking for leadership, connection, and value. When we lead with vision—when we embrace change instead of resisting it—we give them a reason to keep coming back.
The future of golf isn’t uncertain—it’s unfolding right in front of us. The only question is: Are you ready to lead it?
Important Notes and Announcements
- On behalf of the PNWPGA, our sincere congratulations to section members Ryan Malby, Birk Nelson, Mitch Lowe and Jeff Gove as they played in the Senior PGA Championship at Congressional Country Club in Bethesda, Maryland. Well done, gentlemen!
- Special thanks to our newest section sponsor, Payntr.
- As I announced last month, PLT Golf joined our sponsor family in support of the 2025 Washington Open as well as PGA HOPE and the PNWPGA Foundation. I am very pleased to announce that PLT has agreed to also support the 2025 Northwest Open. My thanks to Pat Buswick ([email protected]) and Bryan Weeks ([email protected]).
- All are invited to a special celebration to commemorate the 10th anniversary of the US Open at Chambers Bay, June 7th. Click here for more information.
- We are proud to announce the appointment of Paul Russo, PGA, as the new Player Development Coordinator. A dedicated Class A PGA Professional with a deep passion for growing the game of golf, Russo brings over a decade of industry experience and a proven track record in player development. Paul most recently served as the First Assistant Professional and Player Development Coordinator at Meridian Valley Country Club in Kent, WA. In this role, he spearheaded numerous successful programs including PGA Jr. League teams, Operation 36 programs, and innovative junior and adult instructional series, significantly enhancing participation and engagement across age groups and skill levels. Paul’s energy, creativity, and dedication to inclusive, engaging programming make him an ideal fit for this position.
- Lastly, after eighteen years of service to our Section, Angela Hinzpeter is leaving the PNWPGA. Please join me in thanking Angela for her service and in wishing her well as she embarks on her next endeavor.
As always, if my staff or I can be of any service to you, never hesitate to reach out, [email protected]